Stillwater News Press

Business

February 11, 2014

AMY JO FRAZIER: Downtown Stillwater continues to grow

Recently, I took Melissa Marcom to my weekly radio interview to introduce her new downtown store, Whisper Intimate Apparel, on its opening day. As the Business Improvement District Coordinator for downtown Stillwater, I represent the city and district every Thursday at 9 a.m. with Steve Daniels on The Morning Scramble. For those of you unfamiliar, The Scramble is on weekday mornings from 7-9:30 a.m. on Triple Play Sports Radio 105.1 FM, also a downtown business. If you’re not already, you really should tune in.

Whisper, located at 905 S. Main, retails all forms of intimate apparel. They carry a wide variety and pride themselves on having something for everyone and giving personal attention to help customers find the right fit. They carry top-rated lines known for quality and performance, distinguishing their products from those available at the big box and discount retailers.

During the interview, we also discussed other upcoming openings in downtown. District Bicycles is moving from its location on Main Street to the old Stillwater Bay building at West Seventh Ave. and Husband Street. Their upcoming move made the front page of the Bicycle Retailer website last week. I congratulate the owners, Bobby and Crystal Wintle, that’s big news.

The Wintles hope the renovation is complete by the first of March, but not as much as Jada Cecil and Sharon Scott hope the move takes place as planned. The owners of Pearl Junkie can’t wait to get into District Bicycle’s current location and begin ‘pearling’ it up for their new boutique. Before they open, it will be DRIPPING in pearls, chandeliers and all things girly. These ladies have experience since this is the third store they’ve opened. They have the ‘pearling’ up process down pat; as well as their inventory selection that includes affordable collections of up to date ladies clothing, jewels and accessories for all ages.

Sounds pretty good for developments in downtown, but hold on, I’m not through yet. Sears will be relocating downtown at the southeast corner of 10th Avenue and Main Street with a proposed opening date of March 1.

Between the addition of Sear’s traffic and the constant growth of Granny’s Kitchen in that block, we are changing some parking space time limits as well. But that’s a discussion for next time.

After we finished our segment on The Morning Scramble, Melissa opened her store for the first time. She reported the opening completely exceeded her expectations. Congratulations Melissa!

I’ve spent some time thinking about Melissa’s big day, and I see many similarities in Whisper and downtown. No wonder her opening was received so well in our thriving district. Like downtown, her store offers a variety of uniqueness that meets the needs of everyone visiting. They have that personal, hometown philosophy that downtown is known for and continues to demonstrate. Whisper is a microcosm of the special something that downtown provides from 4th to 15th Streets.

I am proud to welcome our newest neighbor to the district. If downtown Stillwater is any indication, Melissa, you are on the right track

Amy Jo Frazier is coordinator of Stillwater’s Business Improvement District No. 1.

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