Stillwater News Press

College Sports

July 2, 2014

Big 12 Conference begins rebranding with new athletic season

IRVING, Texas — As the calendar turns to July 1 and a new athletic season, the Big 12 Conference has undertaken a new set of branding and identity standards, beginning with the 2014-15 school year.

“Today marks an exciting day for the future of the Big 12 and its member institutions,” commented Big 12 Commissioner Bob Bowlsby. “The Conference is proud to launch a new logo that integrates the league’s iconic heritage with a progressive new look.”

The new logo is the most visible part of the introduction of a complete set of identity standards that will be used throughout the Big 12 at each of its member institutions. A re-designed website at Big12Sports.com has also debuted, containing information on each of the league’s 10 member institutions and all of the conference’s 23 nationally-competitive sports. The site garners some of the highest traffic numbers in the collegiate space, with over 21 million page views in just the past year. The website is maintained via a partnership with NeuLion, a leading broadcaster of live and on-demand sports video over the Internet.

Another key component is the introduction of the Big 12’s “One True Champion” microsite at onetruechampion.org. The site reinforces the message that Big 12 teams don’t win a regular-season conference title because of who is not on your schedule. All champions are decided in the fairest way possible – everyone plays everyone, every year, the same number of times.

Video will continue to be a strong component of the digital platforms, as Big 12 Digital produced more than 400 pieces of original content and over 90 hours of live coverage in 2013-14. The Big 12 Minute, the first digital report of its kind in college sports, remains the cornerstone and will continue to set a high bar during the 2014-15 campaign, showcasing the events and accomplishments of the programs, coaches and student-athletes that comprise the Big 12.

The rebranding campaign also showcases new looks to the Big 12 social platforms on Facebook, Instagram and Twitter. The Big 12 ranks among the national leaders in fans on social media, boasting over 100,000 twitter followers.

Another acclaimed microsite – Big12MakingaDifference.com – provides information on the academic accomplishments of Big 12 institutions. It highlights how league institutions are using advances in science, technology, engineering, and mathematics (STEM) to make a difference in society.

Supporters of the Big 12 who want to boast their conference pride with the new look can purchase gear and apparel from the Big 12 Store, the league’s e-commerce solution that is available via Big12Sports.com.

1
Text Only | Photo Reprints
College Sports
Buy & Share Photos
NewsPress e-Edition
NewsPress Specials
AP Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue
Stocks
NDN Video
Heartwarming 'Batkid Begins' Documentary is Tear-Jerker Sadie Doesn't Want Her Brother to Grow Up Chapter Two: Designing for Naomi Watts Broken Water Main Floods UCLA "Maxim" Hotness! See Jessica Alba's Sizzling Spread Two women barely avoid being hit by train Orlando Bloom and Justin Bieber Reportedly Came To Blows In Ibiza Meet the Man Behind Dumb Starbucks Chris Pratt Adorably Surprises Kids at a 'Guardians of the Galaxy' Screening NOW TRENDING: Peyton Manning dancing at practice "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted 'Hunger Games: Mockingjay Part 1' Sneak Peek Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH)
Must Read