Stillwater News Press

Community News Network

November 18, 2013

What's the weird new social-media trend? Being nice

NEW YORK — First it was Jimmy Kimmel declaring his love for Jimmy Fallon. Then it was the Yankees being nice to the Red Sox, which was almost unfathomable, yet also understandable and gracious in the wake of the Boston bombings. But now it's getting out of hand: Arch-rival corporate brands are being nice to each other with no discernible provocation whatsoever.

Earlier this week, a bunch of British snack brands, from Cadbury to Walker's Crisps to Jaffa Cakes and Phileas Fogg, threw each other a veritable Twitter tea party - and indeed, Yorkshire Tea joined in the lovefest.

And last week, Microsoft's Xbox One team engaged in a random tweet of kindness toward the Sony Playstation 4, even though the two products are about to go head-to-head in a high-stakes holiday-shopping-season showdown that will help shape the fates of both companies for years to come.

What's next? A Ford F-150 ad congratulating Chevy on the 2014 Silverado? McDonald's congratulating Burger King on putting its Big King back on the menu? Hertz admitting that Avis really does try harder?

The surprising thing is that, whether genuine or cynical, Microsoft's gesture seemed to work: It's been retweeted some 15,000 times, ensuring that the PS4's launch doesn't entirely overshadow the upcoming launch of the Xbox One in terms of social-media buzz this week. I predict that, as with Oreo's timely Super Bowl tweet, Microsoft's olive-branch ploy will become a trend among the savvier brands on social media, which will compete to garner goodwill by saying nice things about their arch-rivals.

That doesn't sound like a bad thing, on its face, although I could see it turning from sweet to saccharine rather quickly. And, of course, there's a shelf life built into any trend of this sort: Once it becomes the norm, it will cease to surprise, at which point perhaps everyone will go back to being mean again. Which can, of course, be pretty delightful in its own right.

 

1
Text Only | Photo Reprints
Community News Network
Buy & Share Photos
NewsPress e-Edition
NewsPress Specials
AP Video
Renewed Violence Taking Toll on Gaza Residents 2 Americans Detained in North Korea Seek Help US Employers Add 209K Jobs, Rate 6.2 Pct House GOP Optimistic About New Border Bill Gaza Truce Unravels; Israel, Hamas Trade Blame Raw: Tunisia Closes Borders With Libya Four Rescued From Crashed Plane Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction
Stocks
NDN Video
Under Armour Launches Biggest Women's Campaign with Inspiring Ad NYPD chokehold death of Eric Garner was homicide: medical examiner Christina Aguilera Pulls a Demi Moore! Man with no arms throws first pitch Chapter Two: Composing for a film in retirement Is Justin Bieber Dating a Model? Guardians of the Galaxy (Trailer) 'Sharknado 2:' Hottest Memes Surfing The Net Snoop Dogg Narrating Animal Footage Is Perfect Raw: Obama Gets Hug From Special Olympian Recapping a Blockbuster MLB Trade Deadline Tigers Acquire David Price - @TheBuzzeronFOX Russell Brand Slams Sean Hannity Over Gaza Conflict Segment Woman's Dive Goes Terribly Wrong Brian Williams Reports on Daughter Allison Williams' 'Peter Pan' Casting News Did Jimmy Fallon Look Up Heidi Klum's Dress? What Drama? Miranda Kerr Poses Topless Plane crashes in San Diego Costco parking lot Justin Bieber Takes To Instagram To Diss Orlando Bloom You Won't Believe the Celeb Cameos in "Sharknado 2"
Must Read