Stillwater News Press

August 30, 2010

Mobile food cart brings West Coast trend to downtown Stillwater

By Anita Pere
apere@stwnewspress.com

STILLWATER, Okla. — A West Coast food trend has hit Stillwater.

Curbside Grill, a small food cart that parks 11 a.m. to 1:30 p.m. Wednesdays at the southeast corner of Main Street and Seventh Avenue, serves up brisket and pulled pork tacos, nachos and sandwiches to as many as 150 people each week.

Curbside Grill started coming downtown one day a week this summer, co-owner and Stillwater resident Brett Feeback said. He and Josh Sanders own the grill, and Blake Singleton prepares and serves food.

Food trucks and mobile grills have quite a following in some cities. Los Angeles residents can refer to blogs and online maps to check out where their favorite foodmobile will be for lunch that day. And in downtown Portland, Ore., hungry folks can choose from about 80 food trucks in the downtown area, according to the Los Angeles Times. Mobilecravings.com showcases “the latest and best in mobile culinary.”

Feeback attributes emergence of this food trend to the low overhead expenses compared to starting up a restaurant. Feeback said the cart is paid for, so his only expenses are the food, propane to heat water to keep food hot and wages for one server.

And as for the fan base for mobile food, Feeback said, “people like to walk up and be face to face with someone that’s preparing their food.”

The cart already has a loyal customer base. Most customers are professionals who work downtown and walk to the cart, Feeback said.

Cassie Myers and Stephanie Howard, who work at Payne County Courthouse, grab food from the cart every week.

“It was delicious,” Myers said. “(Howard) started out with ordering one taco, but now she gets two. I have them surprise me every time and I’ve never been disappointed ... I don’t think anyone we’ve talked to have been disappointed.”

Howard said eating food from a street vendor “has the feel of a big city.”