By Chase Rheam
STILLWATER, Okla. —
Representatives of convention and visitor’s bureaus from Oklahoma and surrounding states will take part in an event sponsored by the Texas Association of Convention and Visitor’s Bureau held in Stillwater on June 25.
Stillwater CVB Executive Director Cristy Morrison said she had been jokingly trying to convince colleagues at the TACVB to hold its annual meeting in Stillwater. The TACVB is the largest state CVB in the country. Morrison joined the group 17 years ago when she took on her local role.
“There are so few CVBs in this region and it was just a lot cheaper at the time to get involved in the TACVB than the national CVB,” Morrison said.
Morrison became more involved throughout the years, including becoming the vice chair of one of the organization’s committees. She was recently asked to serve on its board of directors. The group had to change its bylaws to make the idea possible. It votes on the decision in August.
“We partner on a lot of events,” Morrison said. “It’s just education that allows us to continue forward momentum on our organization.”
Morrison was asked five years ago to assist in teaching a fundamentals seminar on destination marketing. She suggested the course be provided in Oklahoma for her CVB partners.
“About a year ago, they made a motion and approved it,” Morrison said.
The event will include a dinner at Eskimo Joe’s from 6-8 p.m. June 24 and dinner at Mexico Joe’s from 5-7 p.m. June 25 in addition to the seminar, which takes place from 9 a.m. to 4:15 p.m. June 25. Morrison said attendance has grown since the announcement.
“Their goal was 30 people to attend and we’re almost to 50 and we’ll exceed that,” she said.
The event takes place at the Holiday Inn in Stillwater.
“The morning session is on destination marketing fundamentals,” Morrison said. “In the afternoon, it’s on economic development and visitor spending.”
The last section, titled “A Disaster Has Hit — How to Manage Your Office,” is being held in light of recent disasters around the state.
Anyone is welcome to attend the event. The price is $85 a person, including the education, provided lunch and the evening events at Eskimo Joe’s and Mexico Joe’s. The Holiday Inn will also be accepting reservations to stay with offer code “CVB.”
“We represent a pretty specific market in destination marketing and my counterparts and I are always looking for quality education specific to our market,” Morrison said. “Because I’ve been in the industry so long, I wanted to be able to provide this education to my CVB buddies across the state.”
For more information on how to register, visit www.tacvb.org.