OSU Update
Coming Attractions
New dean for OSU business college
Lawrence Crosby will bring his customer relationship skills to Oklahoma State University’s Spear School of Business.
The OSU/A&M Board of Regents appointed Crosby as business school’s dean and professor of marketing at its Thursday meeting. Crosby will assume his new position on May 17.
Crosby is a proven entrepreneur with a strong academic background, Oklahoma State University President Burns Hargis said.
Crosby’s appointment also carries with it the titles of Norman & Suzanne Myers Chair for Excellence in Business and Richard W. Poole Professor for Excellence.
He will make $325.008 annually.
Crosby served as chief loyalty architect of the Customer Experience Practice at Synovate Ltd. He founded and served as chairman and CEO for Symmetrics Marketing Corp., a customer loyalty research and consulting business.
He sold Symmetrics to Synovate in 2004. Synovate is a global market research company that provides research solutions and services to clients in more than 60 countries.
Learn more about Crosby in Sunday’s Business section.
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